Ever wondered how to run effective meetings?

It all comes down to your meeting purpose.

You see, the purpose of meetings is what determines how useful a meeting is.

And today, we’ll look at 7 meeting purposes/reasons. By using this list, you can make sure that every meeting you run is effective and productive and that meeting is not wasting your money.

1.Sharing Information

Sharing information. You see, meetings are all about communication. If you can communicate something more effectively, you shouldn’t run a meeting. But if a meeting is the best way to communicate, then that’s the way to go. Information-sharing is one of those things that meetings work great for.

A lot of information is shared in any organization. So naturally, not all information should be shared in a meeting. Some information is better shared through other communication methods. Tools like email, your internal chat, or whatever other content-sharing systems you use.

Here’s what you need to know:

When should you run a meeting?

The information you want to share during information meetings is information that is better communicated to a group of people in-person rather than sharing it by other means. Information that leads to questions.

For example, You’re restructuring your organization. People will have questions about their roles and what their future will look like. But information-sharing meetings could also be simple status update meetings. Here you might share recent updates and hold a Q&A session to share information with all participants.

2.Making Decisions

This is an excellent reason to run meetings because you get a chance to talk about your project face-to-face. That said, not every decision requires a meeting. Just the decisions that require some back-and-forth and would be impractical to make in any other way.

Decision-making meetings often end up being time-wasters because meeting attendants get bogged down with irrelevant details, there are steps you can take to prevent this from happening.

How to make decisions during meetings

The key to making decisions in meetings is preparation. Come prepared for your meeting. And ask others to come prepared, too. Share an agenda and ask everyone to prepare their talking points and questions before the meeting.

That way, you only need to sit down and discuss the decision… Not prep each other on anything else around the decision.

3.Creating Solutions

That’s right. solving problems by coming up with solutions. A project lags behind. You need to figure out a new approach to execute it successfully. Here, you get together with your co-workers to discuss and brainstorm a solution.

How to run a successful brainstorming meeting

like with any other meeting, brainstorming meetings don’t just happen. There are certain characteristics of a successful meeting that need to be met. You need to prepare and ask meeting participants to think about the problem before the meeting.

There are a few specific steps you need to take to make this meeting successful. Clarify, research, and formulate challenges.

These are the steps you take before getting your co-workers onboard. Then, prep them before the meeting so they have a chance to familiarize themselves with the problem.

At this stage, all meeting participants start brainstorming solutions. These ideas are then presented during the meeting.

You don’t start generating ideas during your meeting. Instead, you combine and evaluate the ideas. When you’ve discussed your ideas you draw up an action plan. Last, this action plan is implemented. And how do you make sure the project doesn’t just fizzle out?

Follow up on your meeting decisions. This way, you make sure your meeting has a clear purpose.

4.Building Relationships

The purpose of meetings isn’t just to share information or make decisions. Meetings can also be about something as vague as building relationships. Communication in an organization depends on the relationships within that organization.

If you want better teamwork, you need to help people build relationships. The same goes for people outside of your organization.

Building relationships and meetings are a great way to do just that.

How to build relationships in meetings

So how do you make sure your meetings build meaningful relationships? There are a few basic principles. These are:

Allow others to talk first - Instead of offering your opinion or advice upfront, ask others to speak up first. This gives them a chance to express themselves and feel heard.

Give specific praise - How well doesn’t it feel to hear positive feedback? Praising others is a great way to build relationships. Just note one thing: Your praise needs to be authentic, specific, and preferably show the impact of this person’s actions.

Ask questions - Relationship-building meetings aren’t about you. Instead, they’re about the person you want to build a relationship with. If it’s your team, act more like a coach than a meeting leader. Ask questions and challenge them to think deeper. If it’s a client or someone else outside your organization, show you’re interested in them by listening more than you talk.

5.Sharing Inspiration

Meetings don’t have to be dull or dry. Some of the most meaningful meetings are all about sharing inspiration and getting inspired. Motivational talks, sharing results and wins, having a guest speaker…

There are plenty of ways to create an inspiring meeting. Inspiring others doesn’t need to be the focus of your meeting. It could be a regular, but inspirational, team meeting.

How to run an inspirational meeting

Give people ideas. Challenge them to think in new ways and develop themselves. During a meeting, ask meeting attendants to set up a specific goal based on what you discussed in that meeting.

What do you think happens when they achieve that goal and can share it with everyone else?

That’s right. They feel more motivated than ever.


Negotiating, influencing, and persuading others. For example Sales meetings or meetings where you need to convince another department or co-worker about your ideas and suggestions.

How to negotiate

For your negotiation to be purposeful, it needs to lead somewhere.

Listen to the others - The first rule of any negotiation is to listen to the other person. What do they want out of a deal? How is it useful to them? What value will they get? A negotiation isn’t a situation where the “winner takes it all.” Instead, it’s a way to find out how you and the other person can help each other.

Come prepared - Purposeful meetings require that you come prepared. This applies even more to negotiations. If you want to make sure your negotiation is productive and effective, make sure you know exactly what you want out of a deal and what you can offer.

Don’t get stuck on a specific issue Negotiations could drag on and on if both parties got stuck on every issue. That’s why you want to set aside any issue where you feel stuck and come back to it once your deal is almost done. When you have a bigger overview of the deal you’re negotiating, it’s easier to find a solution to smaller issues.

Ask questions Whenever you feel you need more information or the discussion isn’t moving forward, ask questions.

7.Educating Others

The purpose of meetings in business can be to educate. This could be an internal meeting to prep a team for a new project. Or it could be more general.

For example A workshop or talk with a thought leader. And why not ask employees to share their skills and knowledge with each other?

How to set up an educational meeting

Your educational meetings aren’t lectures, instead, make them interactional and fun. Ask questions and encourage others to ask questions.

Over to You!

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